Why a 90 Day Plan is Smart Business

Fireworks of different colors brighten the night sky
I have a plan of what to do over the next 90 days to take my business to the next level. Do you?

Why a 90 day plan works
  • It breaks a big picture into small, manageable steps
  • It forces quick action
  • It keeps your business agile with quarterly reassessments
  • It is relatively easy to create
What makes a 90 day plan different from a business plan?

You do not need a business plan to have a 90 day plan. Conversely, having a business plan is not a substitute for a 90 day plan. Each has a different function.

A business plan is a much more detailed document, typically for a 3-5 year period. Fundraising is the primary purpose for many business plans, as detailed financial projections are included, and a bank or investors will require a business plan.

A 90 day plan is a simple and effective way to focus on short-term business goals. A business plan tends to look at your business from a macro level, while a 90 day plan breaks big picture ideas into small, manageable steps. Because you will re-assess after just 90 days, it’s harder to put off taking immediate action. And, by checking your progress after 90 days, you can make needed changes to stay agile. Just don’t fall victim to Shiny Object Syndrome.

Although many small businesses and soloprenuers start without a business plan, most successful long-term businesses do find that having a business plan helps propel their growth. If you do not have a formal business plan, creating and implementing several 90 day plans will help when and if you do decide to construct your business plan, because you will have created mini-versions of some segments of a business plan, and probably tested a few marketing ideas as part of your 90 day plans.

Key components of your 90 day plan
  • Keep your plan simple: it should contain only 3-5 goals.
  • Those goals must be attainable in 90 days.
  • Be specific on what you need to do. ‘A goal without a plan is just a wish’.
  • If you have problems creating a list of goals that are measurable and meaningful to your business, check out my Best Year Ever mini-course .

As an example, one of my 90 day goals is to increase my Facebook page ‘likes’ to 300, because it will help me create a larger ‘look-alike’ audience for some Facebook advertising I am planning and also expand the reach of my posts. To do this, I need to add 5 new ‘likes’ a week. Besides asking current Facebook friends who are business contacts to like my page, I’ve also added the request to the ‘CTA’  (Calls to Action) list I use when telephoning business contacts. That way, if appropriate, I will remember to ask them to like my Facebook page. P.S. if you want to help me out, like my page.

Start your 90 day plan today and see if your results warrant celebratory fireworks in 90 days!

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