Guest Blogging Guide

guest blogging - internet concept - text in vintage letterpress wood type stained by color inks with a cup of coffee

A powerful way to build relationships and increase traffic to your blog is to invite people to be a guest blogger on your site.  People are generally flattered to be asked, and, if done correctly, both of you benefit. Conversely, even if you don’t have a blog, have you considered writing a post as a guest blogger on someone else’s blog?

Inviting Guest Bloggers to Write Posts on Your Blog
  • The first step is to decide on your guidelines. That way you know who to invite. Write them out. At a minimum, this makes it easy to email your guidelines to prospective guest bloggers. Or post your guidelines on your site. Hubspot does a good job with this; you can read their guidelines here.
  • Extend invitations. I have a CTA (call to action) list I use when I call other business owners. It reminds me of all the ways we can potentially help each other. Extending a guest blogging invitation is on the list. If appropriate (i.e. they meet my guidelines), the list reminds me to extend them a guest blogging invitation.
  • Once the post is submitted, edit as necessary, then post. Because you sent your guidelines, the editing should be minimal. I generally add an image to the post. I prefer to do it myself (or delegate to my assistant) just to be sure it is a royalty-free image without copyright issues. It’s a nice practice to send a link to your guest blogger of your edited version for any final feedback before posting.
What Does a Guest Blogger Add to Your Site?
  • A new perspective for your readers
  • Expertise of use to your audience
  • More readers and traffic for you
  • SEO benefits

WordPress has a great article “Widen Your Circle with Guest Blogging” expanding on each of these benefits and more.

Want to See Guest Blogging in Practice?

Here’s an example of a recent guest blog post on my site. Fellow NAWBO member Suzana Roclord shares her expertise on how small businesses can improve their SEO.

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