How to Get Media Coverage for Your Business

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Getting featured in the media is GREAT for credibility, traffic, and sales.

How to Get Media Coverage for Your Business; picture of reporter

Here’s a simple free technique to make it more likely a reporter or producer will call you.

Organize a group on Meetup.

Why does this work?

Turns out producers and reporters are always looking for people and businesses to use as real-life examples in their stories.

How do I know this?

My sister is a former television news producer, and Meetup is one of the places she searches for sources.

Surprisingly, many times the producer gets no response to their email inquiry.

Remember, reporters are on a deadline, and need a fast response. Even if they can’t use you for their current story, they’ll remember you if you do respond, and you may become their go-to source the next time they have a story in your niche.

So make sure to:
  1. Set your email preferences in Meetup  to ‘Email me when someone sends me a message’.
  2. Write a good description of your group.
  3. Keep your Meetup group active.

If you’d like even more tips on how to get media coverage for your business, check out this interview with an Emmy winning news producer How to Get Featured on Network TV.

Filed Under: small business marketing Tagged With: , , , , ,

The 15-Minute Social Media Audit Everyone Can Do

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Woman using laptopHas managing all your social media accounts become a burden? Are you even sure you remember all the accounts you have set up? What kind of harm could a dormant account be doing to your brand? Do you have goals for your social media presence? Are you measuring your success?

A social media audit is a great task to delegate, and the good folks at Buffer have put together a super simple template for you to create a social media audit right now, alongside lots of resources on further ideas to test. This walks you (or whomever you delegate this task to) through a step-by-step checklist that will help you:

  1. Locate and document all your social media profiles, official and unofficial
  2. Check for completion of all details on these profiles and for consistency in imagery and message
  3. Follow up on your goals and compare performance today to performance one and two years ago

Heres the link to the full article, including the free template: http://blog.bufferapp.com/social-media-audit

Either delegate this 15 minute task by forwarding this link to your VA or an employee now, or look at your calendar and schedule it now for sometime in the next week so this gets done.

Filed Under: business management, Delegation Tagged With: