Getting featured in the media is GREAT for credibility, traffic, and sales.
Here’s a simple free technique to make it more likely a reporter or producer will call you.
Organize a group on Meetup.
Why does this work?
Turns out producers and reporters are always looking for people and businesses to use as real-life examples in their stories.
How do I know this?
My sister is a former television news producer, and Meetup is one of the places she searches for sources.
Surprisingly, many times the producer gets no response to their email inquiry.
Remember, reporters are on a deadline, and need a fast response. Even if they can’t use you for their current story, they’ll remember you if you do respond, and you may become their go-to source the next time they have a story in your niche.
So make sure to:
- Set your email preferences in Meetup to ‘Email me when someone sends me a message’.
- Write a good description of your group.
- Keep your Meetup group active.
If you’d like even more tips on how to get media coverage for your business, check out this interview with an Emmy winning news producer How to Get Featured on Network TV.
