As a business owner, it pays to stay in touch with your customers or clients. I mean this literally; almost every time I send out my newsletter, it generates business – mostly because it brings me to top of mind. But composing and formatting can be time-consuming. Let’s look at one way to automate the process.
If you have a blog, the easiest way to automate your newsletter is to use blog posts for your newsletter content. Until recently, however, you needed to cut and paste and manually link the content of your blog into your newsletter. Now, however, you can set up a newsletter to automatically pick-up new blog content and mail it to your list on a regular schedule.
How easy it is to do this varies by ESP (Email Service Provider). I recently switched my mailing list to AWeber, because it does allow me to completely automate the process. Here’s how.
Constant Contact has made it easier to insert blog content, but you still need to manually create and schedule each newsletter.
Check with your ESP to see what is possible. Go to their help section, and enter ‘RSS’ in the search box. That should bring up the information you need.
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