The first item on the Systems Assessment is your qualifying conversation AKA your ‘elevator speech’. But there are many other ways this info can be used – and they all will save you time and reinforce your branding (because you will be delivering a consistent message):
- bio – write out your elevator speech and use it as your bio when you speak or write an article.
- website – use that written out elevator speech on your website to clearly identify your ideal client and how you help them.
- networking – practice your elevator speech until it rolls naturally off your tongue when you are asked :What do you do?”
- social networking – use your written elevator speech to fill in your social networking profiles.
Your challenge is to resist the urge to re-invent the wheel every time you are asked for a bio. The consistency of using a well-crafted elevator speech for all of the above will help you attract your ideal clients.
Make sure your elevator speech is written and saved as a document you can easily retreive whenever you need it for one of the uses above. That allows you to check off box #4 next to ‘Qualifying Conversation’ on your Business Systems Assessment (You have a method to follow that is consistent, is documented and has some steps automated).
We create a system incorporating yet another way to use your elevator speech in the upcoming Rapid Action Day.
You are so right about needing to practice the elevator speech – it’s hard to have a meaningful conversation if you get bogged down trying to remember the details of your speech.